Outdoor advertising grew significantly in the first quarter thanks to heavy investment by major brands, according to new data from the OAAA. Here are the key stats and a list of the top 10 spenders.
Outdoor advertising revenue rose 40.5% in the first quarter of the year, compared to the same period in 2021, marking a triumphant return for one of the sectors hardest hit by the pandemic.
A total of $1.8 billion was spent on outdoor advertising (OOH), according to new data from the Out of Home Advertising Association of America (OAAA).
“Year-over-year, OOH is on a strong upward trajectory,” said Anna Bager, OAAA President and CEO. “The overwhelming majority of top OOH advertisers increased their spending in Q1 2022 compared to the same period last year – with nearly half of these marketers spending more than double. first quarter with consumers returning to pre-pandemic behaviors and increasing appreciation from the outside, and we can expect to see the chain claim an even larger share of budgets.”
The recent spike in OOH ad growth was led by digital OOH, which grew 57% in the first quarter compared to the same period last year. Other OOH categories — including billboards, transit, location-based categories, and street furniture — have also seen significant growth.
The growth in the first quarter of 2022 follows a year of significant growth for the OOH advertising sector. OOH revenue grew about 16.7% in 2021 over the prior year, according to data from OAAA.
According to the OAAA, growth in the first quarter of 2022 came largely from the financial, media and advertising categories. The category of public transport, hotels and resorts also increased significantly. A number of emerging categories – including cannabis, political and sports betting – have also been credited with contributing to the recent growth of the OOH sector as a whole. Direct-to-consumer brands are also the biggest spenders, accounting for 31% of the top 100 brands.
Here are the top 10 spenders ranked by dollars spent:
2. A capital
10. Universal Images