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Capital One is strengthening the link between its credit card products and travel. On Thursday, January 20, the issuer announced that it was adding both exclusive activities and a discount for cardholders to use with the social club. Gravity House.
New two-year partnership gives Capital One Venture X, Capital One Venture and Capital One VentureOne credit cardholders $300 off annual Gravity Haus membership, plus exclusive access to adventure experiences outside.
According to Capital One, Gravity Haus is “a social club for modern adventurers that offers cardholders exclusive access to outdoor adventures, health and wellness amenities, and community workspace.” In other words, it’s a bit of a Soho House for snow and outdoor lovers.
The club has four locations: Gravity Haus Breck in Breckenridge, Gravity Haus Vail, Gravity Haus Winter Park, and Gravity Haus Truckee-Tahoe. Each of the locations has its own accommodation on the property, and Gravity Haus members are eligible to receive discounts on the property and with third-party companies such as Nunn Hydration, Eagles Nest Outfitters (ENO), Hydro Flask and others.
Gravity Haus offers four different membership tiers: Explorer ($45 per month), Weekender ($75 per month), Local ($105-$125 per month), and All-In ($175 per month). You can find the full list of benefits associated with each membership level here. The $300 discount can be used for any annual subscription, but it’s worth noting that even the most basic membership level won’t be fully covered by the new $300 discount.
The $300 discount is only available to new Gravity Haus members and those whose memberships must be renewed annually. If you want to take advantage of the new partnership, you need to register first in order to get the discount.
In addition to the $300 discount, Capital One and Gravity Haus are offering cardholders access to exclusive outdoor experiences, such as a freestyle and mogul ski clinic led by a professional skier in Winter Park, from whitewater rafting on the Arkansas River and more. You do not need to be a Gravity Haus member to participate in these experiences, but you must be a Venture X, Venture, or VentureOne cardholder.
Although it’s a relatively niche partnership, it could prove useful for some cardholders who are outdoor enthusiasts. If you frequent Colorado in the winter and want to find a way to combine leisure and work, a Gravity Haus membership could prove invaluable.
That said, the issuer has made it clear in the past that it has no intention of offering products that consumers need to keep track of all the benefits. For example, The Platinum Card® from American Express added many one-time benefits that require both time and effort for cardholders to truly maximize – something Capital One does not want to replicate.
“A lot of people don’t want to pay $500 to $600 for a credit card,” Lauren Liss, senior vice president of premium products, rewards and partnerships at Capital One, told CNN Underscored last year. . “Many don’t want to take the time to keep track of all the benefits.”
Even this new Gravity Haus perk is a short-term perk that only lasts until January 19, 2024, rather than a permanent addition to the map. But if you’re interested in an outdoor activity club like Gravity Haus and can use the $300 discount to become a member, it’s a welcome development.