Six years after the largest bottler of Coca-Cola was born on the African continent in 2017 through a merger that created Coca-Cola Beverages Africa (CCBA), capital investments of approximately $1.4 billion have created a significant positive economic impact in all markets where CCBA operates.
CCBA’s production capacity has grown to approximately 122 lines, theoretically capable of producing 1.5 billion unit cases per year, reaching more than 600,000 points of sale thanks to an extensive distribution network, including more than 1,000 strategic distributors third parties and 1,800 branded trucks.
“As part of the Coca-Cola system, CCBA is best known for its global brands, but we are a decidedly local company, rooted in the communities in which we operate,” said Jacques Vermeulen, CEO of CCBA.
“We have local staff, we are locally led and we produce locally, which means that the economic benefits of CCBA’s operations produce powerful multiplier effects for local economies, creating jobs and opportunities throughout the supply chain. value.
“We have 72% local management in markets outside of South Africa, where our head office is located, and 83% of our inputs are sourced locally, allowing suppliers to integrate into our value chain.”
He added that the CCBA continues to invest in capacity and skills, empowering small businesses and helping farmers with consistent off-take agreements.
Historically, the CCBA has always recognized that governments need revenue to fund public services for their citizens. As an investor in jobs, capital structure and local businesses within its supply chains, the company has been a significant tax contributor for all the companies in which it operates.
Through its continued investments in its production and distribution capabilities, CCBA is strongly positioned to play its part in the continued economic development of Africa, creating greater shared opportunities for all.
“As CCBA, we strive to grow our business so that local suppliers benefit, jobs are created in the community, governments receive taxes, and shareholders receive a return on their investment,” said said Vermeulen.
“Because women and youth are integral to the shared success of our continent, we seek to empower them by enabling their economic inclusion across all of our markets on the continent. CCBA’s contribution to The Coca-Cola Company’s global women’s empowerment initiative, the 5by20 program, has been significant.”
Strategically, CCBA has adopted the three pillars of education, employability and entrepreneurship as the framework for its economic inclusion strategy. As such, the company defines economic inclusion as the opening up of lucrative economic opportunities by providing access to markets and other economic activities that leverage business and industry as a whole.
“Our goal is to increase incomes, provide decent earning potential and improve women’s business skills and knowledge, which will enable them to access other opportunities,” Vermeulen said; highlighting that CCBA is particularly focused on current or potential entrepreneurs with the opportunity to tie into the Coca-Cola value chain now or in the future. “Opportunity is more than money; it is about a better future for people and their communities across the African continent,” he added.
“Ultimately, through our vision and growth plans, we will achieve a higher purpose – to make CCBA the window through which the world can experience Africa.
“It is our responsibility to demonstrate the immense potential, unique opportunities and great abundance of the African continent…It is an ambition worth pursuing for all of us who value our continent and have an unwavering faith in the future of Africa,” Vermeulen said. declared.